Who We Are
The Canadian beef industry developed the national on-farm food safety program called Verified Beef Production™. In Alberta, the national program is delivered through Alberta Beef Quality Starts Here.
Alberta Beef Quality Starts Here is a not for profit organization comprised of industry
stakeholders dedicated to protecting Alberta’s reputation for producing quality beef.
Our goals are straightforward:
- To continually improve the quality of beef
- To increase economic returns to all sectors of the beef industry
- To remain a leader in beef production